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Düsseldorf, October 15th, 2001 - Elpida Memory (Europe) GmbH. (Elpida), the industry's only major semiconductor company to focus completely on DRAM, teams up with four electronics components distributors in the major sales regions in Europe: MSC Vertriebs GmbH - based in Stutensee, Germany, PartMiner Inc. - based in New York City, US, Sunrise Electronics Ltd. - based in Milton Keynes, UK and LASYC Electronics - based in Maisons Alfort, France. These distributors offer a complete range of sales, logistics and technical services to customers across Europe.
"It is a great opportunity for Elpida to co-operate with four of the leading distributors in the European market," says Jurgen Fuchs, Senior Marketing Manager for Elpida. "These companies show a proven track record of successfully supporting high technology components to a broad range of customers in their sales territory.
PartMiner, an independent US-based components distributor specialised in Internet trading keeps up sales offices in Scandinavia, the UK, Germany, and Israel.
Sunrise Electronics has a long history in selling and supporting electronic components to the UK market as direct ship distributor for NEC Electronics in the UK and LASYC has a strong reputation for marketing memory components in France.
MSC with its in-house module manufacturing facilities provides excellent technical know-how to DRAM customers throughout their network of sales offices in Germany and many other European countries."
"PartMiner is very happy to be working closely with Elpida to serve memory customers in Europe," said Rick Hamilton, Vice President of Global Sourcing for PartMiner, Inc. "PartMiner's presence in Europe has been growing rapidly over the last three years. Component customers have been using our online tools and information in increasing numbers, and we have opened new offices in Europe to serve their component sourcing needs. We expect that the additional availability of Elpida product at competitive prices will be extremely valuable to PartMiner customers going forward."
"Since the early 80's MSC supplying Hitachi, and our sister company Gleichmann Electronics supplying NEC, have supported each manufacturer in the fields of memories, controllers, ASIC and displays" stated Jutta Miller, product manager of MSC/Gleichmann for Elpida. "MSC/Gleichmann continue to grow and are now recognized as one of the oldest and biggest distributors in Europe. Through distribution, production and development with dedicated application engineers and sales forces, MSC/Gleichmann have the knowledge and experience to support and promote Elpida products".
"Since the formation of Sunrise Electronics, NEC DRAM has always contributed a significant portion of the company's overall sales turnover. We are delighted to be able to accelerate the growth of this activity with the increased product opportunity that this exclusive franchise agreement with Elpida represents, says Nigel Ford Memory Sales & Marketing for Sunrise Electronics."
"LASYC Electronics with an experience of more than 15 years in the sale of memories, especially Hitachi DRAM, is very proud to offer his customers a larger range of products thanks to Elpida", says M. Journo President of the company. "We expect that this wide product range combining NEC and Hitachi DRAMs and modules will allow LASYC Electronics developing his current customer basis and focusing on new industrial customers".
About Elpida Memory, Inc.
Elpida Memory, Inc. (formerly NEC-Hitachi Memory, Inc.) is a global corporation with headquarters based in Tokyo, Japan, and sales and marketing operations located in Japan, North America, Europe and Asia. Elpida's research, design and development operations were merged from NEC and Hitachi on April 1, 2000 and sales and marketing operations in Europe commenced in April 2001. Elpida's entire DRAM semiconductor product line is now marketed under the Elpida brand name and includes DRAM devices and modules inherited from both NEC and Hitachi, as well as new products designed and developed by Elpida. Elpida's main DRAM foundries are located at NEC Hiroshima and Hitachi Nippon Steel Semiconductor Singapore. Elpida's own 300mm fab is scheduled to begin production during 2002.
About PartMiner Inc.
PartMiner, Inc. is a leading global supplier of electronic components. The company also provides excess management services, online component information and marketplace technology to the electronic components industry. Currently, over 130,000 users have registered to research and source electronic components online via PartMiner's Web site. The company's investors include Agile Software, Boston Ventures, Cahners Business Information, Celestica Inc., Dell Ventures, Generation Capital Partners, Goldman Sachs, IHS Group, Impact Venture Partners, Integral Capital Partners, Onex Ventures, Seacoast Capital and Vulcan Securities Limited. PartMiner is headquartered in the United States in New York City at 432 Park Avenue South, 12th Floor, with offices in Asia, Europe, North America and the Middle East. Additional information about PartMiner is available at www.partminer.com.
About MSC Vertriebs GmbH
MSC is one of the leading distributors of electronic components in Europe. Founded in Germany in 1982, MSC has maintained a steady increase in growth. This success is due to focusing on our customers requirements, offering excellent service and providing expert advise on the technologies that we offer. Our high performance logistic center in Stutensee ensures the accurate processing and shipment of purchase orders. Being privately owned gives MSC the flexibility and freedom to adapt its business to meet our customer's needs. Please visit the MSC website at www.msc-ge.com.
About Sunrise Electronics Ltd.
Sunrise Electronics was formed in 1992 as a single line, dedicated, distributor for NEC Electronics. The company employs an Engineering-qualified field sales force which is focused on design orientated sales opportunities in volume users, who recognise and value the level of technical support that Sunrise delivers. Experienced internal support ensures that the customer's commercial requirements are fully met. For additional information about Sunrise please refer to www.sunrise.co.uk.
About LASYC Electronics
LASYC Electronics is an independent distributor of active electronic components based in France. The company was founded in 1986 by M. Max JOURNO and is still privately owned. LASYC Electronics focuses on the sale of memories (SRAM, DRAM, EPROM) to OEMs in many industrial branches (Telecom, Aviation, Automotive, Geophysics, ...). The Company also developed an import activity eleven years ago and offers its customers solutions to requirements on either obsolete or allocated products. For more information, visit LASYC's website at www.lasyc.fr.
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